Why TikTok for Instagram is the new Snapchat
Even before Instagram adopted the Stories format from Snapchat, the emerging social network was closely monitored and analyzed. The success of Snapchat from the past is the reason why we now find stories almost everywhere. What applied to Snapchat in 2015 and 2016 now applies to TikTok. TikTok as impulse generator for Instagram TikTok (formerly musical.ly) has been influenced by Snapchat like Instagram. Vertical Videos, Fullscreen Experience, Interactive Stickers, and Lenses. All of these elements can also be found at TikTok. What sets TikTok apart are the elements of music, challenges, lip sync, and virtual objects. TikTok relies on extreme growth. Tune TV campaigns, ads on YouTube, on Instagram and integrate influencers on Instagram to take user numbers and user activity to the next level. Instagram has also been using music in stories for some time. At the end of 2018, the sticker was expanded or music was combined with the sticker for questions. Of course, this can be
